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MARKETING DIRECTIONS
 

Unique Ad Specialty Items Promote Your Business

Giving business gifts is one of the best ways to retain customers and develop new business. Recent research shows that when a business gift was given at the close of sales presentations, it was more likely that those present will become customers and recommend the product or service.

A good specialty gift is an item that is unusual and related to the nature of your business. For example, a flower shop gives imprinted garden gloves or a travel agent gives sunglasses and tote bags to cruise purchasers. Imprinted calculators will be used daily and keep an accountant\'s name in front of his/her clients.

 

When you're trying to penetrate a difficult market, generate new business leads at a trade show or promote a special event, imprinted items are an excellent tool to help you reach your goal. Your giveaway should be selected with a specific purpose or as part of a campaign strategy. It should enhance your sales instead of simply spreading good will that, however desirable, drains your pocketbook. A useful and unique promotional item imprinted with your name and logo will then be used. Seen and talked about.

How we can help you:

1-Doing a mailing? We can help you choose a targeted promotional product to assure you'll be remembered. If you\'re mailing to consumers, a refrigerator magnet or jar gripper are useful items. If mailing to a business, a desk item like a coaster or computer calendar stays in front of them all year long.

2-Doing a golf outing? Embroidered golf shirts or "goodie bag" giveaways like divot tools, shoe bags, sunscreen are always a hit. Golf awards and trophies also add to the fun.

3-Doing a sales presentation with prospects? An industry specific "leave behind" will guarantee you'll be remembered. For example, a mortgage company can give notepads, pens and "holders" for their titles or deeds and inexpensive portfolios with their logo, website and phone number to hold paperwork.

4-Exhibiting at a trade show? Plastic bags with your logo are a welcome gift to attendees and create a walking billboard all over the exhibit hall.

5-Planning a special event? Corporate parties, weddings and bar mitzvah parties are more fun with special gifts and imprinted balloons.

To stimulate ideas for clever giveaways, call MARKETING DIRECTIONS at 856-424-4151 or 856-220-9998. We help you develop strategies and choose the items that create interest in your business or special event.

   
  MARKETING DIRECTIONS
7 CHRISTOPHER ROAD
VOORHEES, NJ 08043
Phone: 856-424-4151
mdpromos@comcast.net
 
Christian Business Association - Helping Christian Owned Businesses Grow
Christian Business Association - Helping Christian Owned Businesses Grow

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